In the earlier days, traditional marketing strategies prevailed in the industry, involving several print media and communication means like television, radio, newspaper, telemarketing etc. The inception of an advanced device called mobile phones revolutionized both telecom and marketing industry. The way we advertise services and products has now changed with mobile phones becoming an indispensable part of robust direct marketing strategies.
Communicating with customers plays a vital role in the business sphere. Missed call service, one of the outcomes or applications of mobile phones, comprises one of the fastest routes for reaching customers. From lead generation, mobile verification, opt-in building, instant feedback, call-back service, voting, to surveys, missed call services is a perfect solution for all these activities. These are several benefits of using missed call services that contribute to the growth of your business, and here are they.
Increase the quality leads count and connect more
Missed call service is the simplest way to connect with your customers. You can publish or include missed call alert number in your marketing campaigns to increase your lead flow. As you know that your business needs customers to prosper, lead generation is the perfect way to stay connected with them.
You can greet your prospects with a customized automated SMS when they give you a missed call. Along with lead generation, coupon delivery ad user registration also make a great way to get in touch with your ideal customers.
Drive your customers to subscribe you
Once you connect with your prospects, it is time for asking them to subscribe you. Mobile phone subscribers are increasing in number considerably. With missed call services, you can increase your engagement level up to 10 times. Moreover, try to be available to your customers 24×7 to increase engagement.
Also, you can integrate missed call alert with your CRM. There are several ways to drive your customers to subscribe you with the help of missed call service. You can provide some options to your customers for a subscription like a query call, subscription verification call, and call to subscribe.
Get the right feedback
You need to identify the shortcomings of your business to fix them. And with your customer’s feedback, you can easily know the loopholes which are restricting your growth. Missed call alert service is one of the effective ways to garner the real-time feedback of your customers. It can ultimately contribute to the growth of your organization by helping you to overcome your business impediments.
By asking your customers to participate in surveys and share their opinion for free, you can increase the accuracy and participation of the surveys. Knowing what your customers expect or want from you can help enhance your services for improved customer experience, leading to business productivity.
So, these are three major benefits of using missed call services that help your business to grow considerably. Hopefully, now you know why you should include these services into your marketing strategy.